Public Relations (PR) is part of TIBIBIR’s overall marketing and communications function. It is critical in helping to engage TIBIBIR’s diverse publics across media platforms including third party and social media. PR has an obligation to protect the organization’s reputation and provide crisis management where necessary.
PR plays a critical role in information management that also includes opinion polling, advertising and mass marketing. They work out of the public view for the interests of the public, government and business.
The function of PR is real to Ethiopians more than ever before. Ethiopia is currently grappling with vices and menaces such as ethnic conflicts, corruption, bad governance and insecurity which have deteriorated the stability of the country, scared away investors and private developers, and threatened the socioeconomic fabrics that hold Ethiopia together.
PR is an integral part in the development of democracy and democratic principles and works through public campaigns, lobbying, public participation, and image building among others.
PR is also concerned with the effect of public policies, actions and legislation on Ethiopians.